Enduring Understandings

• Communication is a process
• Effective communication occurs when the speaker and listener share common meanings
• The purpose, context and audience influence the content and delivery in speaking situation.
• Different communication levels and situations require different strategies and techniques for both the listener and the speaker.
• Effective communication incorporates listening and speaking skills and respect for the ideas and opinions of others.
• Effective communication requires organization, support and purposeful thought.
• Effective communication requires an analysis of both the audience and the purpose of the communication and effective communicators understand the characteristics and needs of their audience.
• Communication allows us to learn from the experiences and knowledge of others through the messages they convey.
• The way we communicate influences the listener's perception of our message.
• Capturing the reader's interest is essential in the process of communication. Persuasion is based on both logical and emotional appeals.